In 2019, just before his 31st birthday, Iain Ward received life-altering news: a grade 3 brain tumor. Doctors estimated he had just five years to live. The prognosis was grim, yet Iain chose to embark on a mission that would inspire millions and redefine what it means to live a meaningful life. His story, equal parts extraordinary and relatable, reveals a man who turned adversity into a platform for hope, resilience, and change.
Iain’s diagnosis came by chance. A regular participant in medical trials, he volunteered for a study requiring healthy young adults. “I loved money,” Iain joked in an interview, “but hated working at stuff I didn’t enjoy.” His role in the trial required a brain scan, during which doctors discovered the tumor. Initially believed to be benign, a second scan confirmed its malignant nature.
Even more surprising, Iain had no symptoms—no headaches, no dizziness, no slurred speech. “It’s rare for someone to have a brain tumor caught so early without symptoms,” his doctor told him. For Iain, the discovery was a paradox: “I’m the luckiest unlucky man in the world.” While the tumor was advanced, its detection gave him an invaluable window to plan and act.
To remove as much of the tumor as possible, Iain underwent an awake craniotomy—a procedure requiring him to stay conscious as surgeons worked on his brain. The process involved probing his brain while he identified images and articulated words. This allowed the surgical team to avoid damaging critical areas.
“It felt like a scene from a Scorsese movie,” Iain described. “It wasn’t painful, but you could feel the pressure.” The real challenge was staying perfectly still for four hours. “By the end, my hips were cramping so badly that they had to stop the surgery,” he recalled with humor.
This procedure also introduced Iain to the concept of brain plasticity—the ability of the brain to rewire itself after trauma. It was a metaphor that stuck with him: just as the brain adapts, so can life, even in the face of profound challenges.
After the surgery, Iain faced a choice: succumb to despair or channel his energy into something greater. “A good story requires something to overcome,” he reflected. His journey wasn’t just about survival but about using his circumstances to inspire action.
Iain set a bold goal: to break the world record for the most money ever raised by a single person running a marathon—over £2.3 million. He also aimed to achieve a second world record for the fastest marathon run dressed as a video game character. For Iain, these goals weren’t just about numbers; they were a way to connect with people and raise awareness for cancer research and mental health.
With the rise of platforms like TikTok and Instagram, Iain realized he could amplify his mission through social media. His videos—an authentic mix of humor, motivation, and vulnerability—resonated with millions. Today, he boasts over 5 million followers on TikTok and 2.5 million on Instagram.
But Iain’s approach to fundraising was unconventional. Instead of relying on individual donations, he encouraged followers to simply engage with his content. “The bigger the platform, the more companies will want to sponsor me,” he explained. Sponsorship funds would then go directly to cancer research. This innovative model ensured that even those unable to donate could contribute by simply clicking “follow.”
In 2023, Iain embarked on another monumental challenge: cycling over 3,400 miles across the United States, from New York to Los Angeles. Accompanied by his friend Adee Phelan, the journey became a platform for raising awareness and funds for both cancer research and mental health.
Despite describing the experience as a “giant commute,” the journey was anything but mundane. From the deserts of Arizona to the bustling streets of Las Vegas, every mile was an opportunity to connect with people. Along the way, Iain met cancer survivors, supporters, and strangers inspired by his story. Each interaction reinforced the power of community and the ripple effect of hope.
In addition to cycling, Iain committed to running 12 marathons in a single year. From Boston to Berlin, from Antarctica to Istanbul, each race was a testament to his resilience and determination. The marathons weren’t just about crossing finish lines—they were symbolic acts of defiance against a diagnosis that sought to limit him.
Iain’s mission isn’t limited to cancer research. Mental health is another cornerstone of his advocacy, a cause rooted in personal experience. Over a decade ago, one of his close friends took their own life. This loss shaped Iain’s understanding of the importance of mental health support, especially for those grappling with life-altering diagnoses.
His own experience with cancer has deepened this connection. “Cancer treatment can take so much from a person,” he acknowledged. “For me, I’ve been lucky—it hasn’t impacted my ability to exercise or live day-to-day. But for many, it’s a heavy burden.”
Among the challenges Iain faces is navigating relationships. “I’m at an age where I don’t want something casual. I want a partner,” he shared candidly. But the prospect of a short life complicates things. “It’s hard to ask someone to fall in love with you knowing they might lose you soon.”
This vulnerability underscores the emotional complexities of living with a terminal diagnosis. Yet, Iain approaches these challenges with the same pragmatism he applies to his fundraising: focus on what can be controlled and embrace the present.
Iain rejects the traditional language often used to describe cancer, particularly metaphors of battle and survival. “Fighting implies control, but cancer is largely passive—it happens to you,” he explained. Instead, he advocates for a narrative that focuses on resilience, community, and living fully despite the circumstances.
The impact of Iain’s journey extends far beyond his fundraising totals. His videos have inspired countless individuals, many of whom have reached out to share their stories. One follower wrote: “I was lying in bed, scrolling through my phone, and your video gave me the strength to get up.”
For Iain, these moments are the true measure of success. “If I can help someone take one small step forward, then everything I’m doing is worth it.”
Despite the prognosis, Iain refuses to slow down. His future plans include circumnavigating the globe using only human power—running, cycling, and walking. Each new challenge is another chapter in a story that continues to inspire and uplift.
Want to join Iain’s mission? Here’s how:
Iain Ward’s story isn’t just about cancer—it’s about living fully, giving back, and creating meaning in the face of adversity. His journey reminds us that life isn’t measured by its length but by the impact we leave behind. As he often says: “Get up tomorrow and do something that matters.”